Apple is on a mission and Steve Jobs has a vision: radically change our computing experience. With the latest iOS 5 update and the unveiling of the iCloud system, Apple is targeting the PC world itself. The tremendous surge in technology via the iPhone and iPad will reduce the value of personal computing unit. This is one reason Apple recently spent $1 billion on a new data center in North Carolina, which will be the main iCloud hub.
The iCloud system also allows Apple to more confidently target Android and Amazon, both of which have their own cloud-based services. Google’s Android devices already account for 36% of smartphone sales, which is double that of the iPhone. In addition, Amazon continues to wield tremendous influence on the e-books market, the very target of the iPad. Apple is actually a late comer in this regard, but Apple is counting on innovation to bridge the gap and dazzle its hardcore fans. In addition, Apple will have the advantage of an already mature market stock full of iOS devices. The ability to seamlessly transfer data amongst different iOS devices, will undoubtedly give Apple a strong edge.
The future of Apple’s strategy is yet to become clear and we cannot assume that its rivals will simply standby and watch as Apple seeks to dominate the market. Instead, we will see Google consolidating and expanding its position against Apple. It has already built strong partnerships with companies like LG, Samsung and HTC, which are very powerful tech firms. Even though their gadgets maybe lagging behind the iPhone and iPad, they have recently developed very powerful smartphones and any tech expert will confidently tell you that Apple’s table dominance is not a guaranteed thing. Through Android, it the only thing Apple’s rivals will have to focus on is the hardware.
Either way, the latest Apple releases seems more like a counter-offensive rather than a first-move. Now let us see if Apple can keep up the momentum.