Android has registered such rapid growth since its launch that claims are appearing saying that Android has a bigger market share than the iOS – and some say otherwise of course.
Yesterday comSore put some numbers behind the argument that iOS is much larger, building off its earlier report using February data on smartphone usage to highlight that the iOS platform of the iPad, iPod Touch and the iPhone reached 37.9 million users in the country – 59% greater than that of Android – and this information is noted in a recent report by Macrumors.
comScore’s numbers are genuine in that they track individual users rather than just counting device sales. With the launch of the iPad, there are many iOS platform users that have more than one iOS device. As a result Apple’s iOS reached 16.2% of the 234 million mobile platform users in the country, while Android registered 23.8 million users, or 10.2%.
comScore found that there is not a tremendous amount of overlap in users with only 10.5% of user accessing the system from multiple iDevices.
ComScore’s senior vice president of mobile, Mark Donovan, added:
These data clearly illustrate the Apple ecosystem extends far beyond the iPhone. Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’, there’s not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms.