‘comScore’ recently reported that the Verizon iPhone is heading the list of preferences – at least in February. The company reported that of the major suppliers, Samsung, LG, Motorola, RIM and Apple, the re-inventors of the phone, Apple, raised its share of the mobile-subscriber market by the most in the last quarter, edging up 0.9%. This growth gives Apple a 7.5% share of the American mobile-phone market – and this is not a reference to the targeted market of smart-phones, but the total mobile market.
Apple still remains behind the other four companies, but only Samsung (who rank first in the list) registered a similar increase in its market share, although the rise is only one-third that of Apple – 0.3% to reach almost one-quarter of the total mobile market (more precisely 24.8%).
LG continued without change, while Motorola registered a 0.9% drop to a 16.1% share and RIM dropped by 0.2% to achieve 8.6% of the mobile market. This report includes numbers of all mobiles sold in the period between the December 2010 and February 2011.
Analyzing the smart-phone platform market share over the three-month period, the report notes:
69.5 million people in the US owned smart-phones during the three months ending in February 2011, up 13 percent from the preceding three-month period. Google Android grew 7.0 percentage points since November, strengthening its #1 position with 33.0 percent market share. RIM ranked second with 28.9 percent market share, followed by Apple with 25.2 percent. Microsoft (7.7 percent) and Palm (2.8 percent) rounded out the top five.
According to the comScore report, the Verizon iPhone was the most acquired handset in February, confirmed by Verizon officials who stated the iPhone was their biggest phone launch ever.