Recently, there have been a growing number of complaints, and a few law suits regarding Apple’s iPad. These complaints report that the device has been known to heat up quickly and then power off on its own.

Three plaintiffs in Oakland accused Apple through the federal court process of deceptive marketing strategies and exploitation of consumer rights.

The report claimed that the device did not function properly outdoors; it is easily affected by weather conditions, especially in warm climates.

The plaintiffs who accused Apple said they were deceived by Apple’s advertising which said “Reading on the iPad is just like reading a book”. They supported their argument by stating, we can read books in the sun and they do not shut themselves down in normal weather conditions. They mentioned that this Apple product fails to live up to its claim like other company products.

Steve Jobs reacted to this kind of talk about the iPad sharply and started expediting the shipment of the product to customers by the end of the first quarter. By the second quarter, revenue of $2.2 billion was reported by selling 3.3 million iPads.

When the iPad was introduced to the market, it was termed as a “magical” and “revolutionary” tablet. The CEO went as far as comparing it to Amazon’s Kindle.

Moving on to the case, the judge considered every element in the statement made by the plaintiffs. Their statements explained that Apple did not advise that the device could not be used outside or under direct sun. it also did not advise that the device could be used for a defined period of time before overheating would cause it to shut off. The plaintiffs were so unhappy with the device that they lodged serious complaints about the company’s overall attitude toward the consumer. It was reported that the judge paid close attention.

There were many users, apart from the three plaintiffs, who were not pleased with their iPads. People said that their device switched off after being in the sun. Kroo on Twitter remarked that his device was being used under the sun for ten minutes after which it shut down. He also posted a warning which stated that the device required cooling down before it could be used again.

Another consumer  mocked iPad by saying that he couldn’t have read his iBook at the beach so he suggested he’ll have to take a “nook” with him.

Other users suggested ways to reduce this and some agreed that it’s pretty normal for the device to shut down due to heating under the sun.

However, the compensatory amount for the three plaintiffs is yet to be decided.