Two years ago, the iPhone made it’s debut.  The revolutionary device was coveted by techies and laymen alike.  But the device was not a true gaming unit until the introduction of the App Store with the 3G, in July 2008.  This platform repository enabled the iPhone to work like a mini computer which allowed third party items and programs to be installed via WiFi, 3G, or Edge connections to expand and capitalize on the iPhones capabilities.

     The App Store is a resounding success, containing apps for just about anything, and I mean anything.  From remote updates on your bank balances to calendars that help women track their menstruation cycles.  However there was a worm in the Apple.  The App Store allows for reviews to be written by the iPhone community, and originally was done on an honor system with anyone being able to write a review at anytime.  This did not do too well, as some people were not terribly honorable.  These individuals who had not even tried, let alone purchased apps would write misleading and unsubstantiated negative reviews on apps that may have otherwise deserved better, or caused other iPhone users to buy apps that were in fact complete duds.  Needless to say, the Developers of these apps were not happy, not happy at all….

     But in September, Apple decided to De-worm the app store of this pestilence.  They made it impossible for those who had not purchased an app to write a review, which in turn increased the reliability of accurate reviews for apps on the App Store.  Now Apple has taken another step to ensure proper ratings of the products within the App Store.  They are now removing the old reviews prior to the change made in September.  This act has caused a noticable decrease in the review counts on apps.  Apps such as, SEGA’s Super Monkey Ball count dropped from 4197 reviews down to 3710 while Namco’s Pac Man dropped from 395 to 122, just to name two.  It has been noticed by users that the only reviews removed have been these non-customer reviews.

     This was a wise idea for Apple to do for the negativity and innaccuracy caused by the original review system. To have its integrity be questionable at best and unreliable at worst but now is a much brighter beacon of truth.  Which not only affected the Developers bottom line but ultimately, Apples as well.  From a business point of view, this action was not only intelligent, but necessary.