A new service similar to Google Alerts is OneJuicer, which delivers email updates when new iPhone Apps matching up to specific key words are released on the App Store and iTunes.  This service provided by OneJuicer is able to be used by developers who desire notification of activity by their competitors in the same space or users who are into what’s new and desire to know the latest goodies being published that is to their particular interest.

     When signing up for the service, one receives a list of apps matching the specific key words inputted and then the subsequent updates when new material is released.  Managing your own key words is achieved by logging in directly to customize.