The iPhone Effect (AdWeek)

DETROIT While Apple’s iPod has myriad marketers hoping to glean some consumer cred via tie-ins with its heralded music players, the iPhone so far is standing alone. No branded skins, no catchy taglines from those who sell accessories and, thankfully for some, no Bono.

 

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The iPhone Effect (AdWeek)

DETROIT While Apple’s iPod has myriad marketers hoping to glean some consumer cred via tie-ins with its heralded music players, the iPhone so far is standing alone. No branded skins, no catchy taglines from those who sell accessories and, thankfully for some, no Bono.

 

Leave a Reply


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